Accord Worldwide, is submitting a proposal for advocacy and communication training to one of the United Nation offices in Azerbaijan. As part of this proposal, the company requires CV’s of two experts. The candidate is expected to have experience in consultancy in the humanitarian industry. Our training and capacity-building solutions are offered under our registered trademark “Accordemy®” which is registered with USPTO. You can express interest in the opportunity if it meets your qualifications. Applicants can update their profile on and send a message to @admin to express their interest. If your user account shows you meet the qualification, we will send you a separate message/email requesting your CV.

This is not a job announcement – read more. The contract is not awarded to Accord Worldwide yet and the purpose of this post is to invite interested consultants and include their CVs in the company proposal.


The training will contribute to developing the participants’ capacities in advocacy, alliance building, and communication.

Description of Activities

To contribute to the overall goal, the project envisions a capacity-building program, with the main goal of increasing the capacity of CSO representatives in a number of key areas by providing them with new knowledge of contemporary methodologies and techniques, as well as the opportunity for exchange and practical experience. The following are the key capacity areas on which the project focuses:

  • Policy research and preparation of policy papers
  • Communication and visibility
  • Advocacy for policy change
  • Alliance building and networking for policy influence

Purpose and Scope of the Assignment

The assignment’s goal is to strengthen the capacities of Azerbaijan’s civil society organizations in communicating effectively, influencing public policies, and promoting policy changes through advocacy and networking. The training content will be organised around three themes and cover the following topics:


Objectives of Training 

  • To learn about the best way to present the CSO message to policymakers. 
  • To strengthen CSOs’ ability to communicate the message to the media.

Content of Training

  • Developing communication strategies and communication and visibility plans are key topics.
  • Creating a clear message
  • Using storey writing to communicate project impact Using images to communicate project impact Data visualisation and presentation
  • Media relations that work Digital communication and social media

Policy Change Advocacy:

Objectives of Training:

  1. To better understand the role of CSOs in advocacy and the stages of the advocacy process.
  2. To learn how to identify key messages and choose the most effective advocacy approach.
  1. To learn how to create an advocacy campaign on a policy or regulatory issue that is relevant to the workshop participants’ CSOs.
  2. To comprehend the approach to managing and implementing an advocacy process by establishing specific goals with corresponding activities, timeframes, and budgets.

Content of Training

  • Objectivities of advocacy and the role of CSOs in the development of advocacy strategy
  • The implementation steps of the advocacy process: identification of the issue, networking and alliance formation, and media involvement
  • Creating an intervention framework (log frame) for the goal, objectives/outcomes, and activities
  • Identification of activities to be carried out for the policy issue at hand, for each of the target audiences, along with the corresponding key message
  • Budget development with a timetable based on the advocacy strategy and activities

Building Alliances and Networks for Influence on Policy:

Objectives of Training

  1. To increase understanding of the benefits and drawbacks of CSO coalitions and networks, as well as how to mitigate risks when joining a coalition or network.
  2. To improve knowledge in assessing potential partners in order to design an appropriate coalition communication strategy.

Content of Training

  • Coalition and network models are important content.
  • Why join a coalition or network: what are the benefits and drawbacks of establishing formal or informal relationships with other CSOs?
  • Evaluation of potential partners
  • Taking care of coalition partners and networks
  • Developing a coalition communication strategy and fostering trust


The training program’s primary audience will be national and local civil society organizations that work with a diverse population group, including but not limited to youth, women, people with disabilities, internally displaced populations, small entrepreneurs, and others.

Their main areas of focus are:

  • Gender equality and women’s empowerment
  • Youth development
  • Social and economic studies
  • Education
  • Health
  • Assistance to people with disabilities
  • Environmental management
  • Regional growth


The training should be delivered remotely using the Zoom platform to approximately 80 CSOs. The training will be delivered during normal business hours in Azerbaijan, from 10:00 a.m. to 18:00 p.m. Given the number of participants, the training should be delivered in a series of four (4) training events, each of which can accommodate up to 20 people.
Each training event is expected to take place remotely and last 6-7 full days (12-14 days in half-day sessions), utilizing a variety of training methodologies such as lectures, PowerPoint presentations, guided discussions, group work, simulation exercises, video material demonstration, case-study analysis, and others. Prior to or during the training, relevant essential documents for the training, as well as for instructions for trainees, will be shared.

Training will be held via Zoom during normal business hours in Baku, Azerbaijan (10:00 – 18:00 Baku time).

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